Google Ads Intensive

Search, Performance Max & more

An intensive course covering Google Search, PMax and conversion tracking for real campaigns.

self-paced · 8h

Self-paced · ~8 hours · 5 modules · certificate of completion

WHAT'S INCLUDED

5 modules
GA4 tracking setup
Templates & checklists
Certificate of completion

Service price

€290

5 modules
GA4 tracking setup
Templates & checklists
Certificate of completion

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14-day satisfaction guarantee · Secure payment

ABOUT THIS COURSE

The Google Ads Intensive is a deep, practical course on capturing high-intent demand with Google. You will learn how to build Search and Performance Max campaigns that turn clicks into customers, set up reliable conversion tracking with GA4, and manage bids and budgets like a pro. By the end you will have a working account and a clear optimization routine.

COURSE PREVIEW

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WHO IT'S FOR

Owners who want qualified leads from Google
Marketers moving from social to search
Anyone managing a Google Ads budget

WHAT YOU'LL LEARN

Build a clean Google Ads account structure
Set up conversion tracking with GA4 + the Google tag
Run effective Search campaigns (keywords, match types, copy)
Use Performance Max with the right asset & audience signals
Choose bidding strategies (tCPA / tROAS) that fit your goals
Optimize with search-term reports & negatives

CURRICULUM

1
Google Ads foundations
- Account structure & billing
- Conversion tracking (GA4 + tag)
- How Quality Score works
2
Search campaigns
- Keyword research & match types
- Ad copy & extensions
- Landing-page alignment
3
Performance Max
- Assets & asset groups
- Audience signals
- When PMax beats Search
4
Bidding & budgets
- Manual vs automated bidding
- tCPA & tROAS
- Budget pacing
5
Optimization & reporting
- Search-term mining & negatives
- Reading reports
- Scaling what works